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As part of our second project, how to save a failing industry, we were set the task from our mentor David Erixon to redefine the travel industry as a service.

What started as a project that looked into why travel industries don’t cut it developed into a realisation that people are dissatisfied with the way they travel, not just in the physical travel shop, but online as well. GoogleGo was a new way organise your travel and experiences, be it your commute, a gig, plane tickets or a hotel booking. Imagine a world where all these tickets lived on your phone, in your Google+ account, seamlessly linked to your profile, giving you the ability to share where you are with those in your network.

With the power of Google on our side, we could enable people to purchase their tickets, from their Oyster card to their hotel reservation in Spain in exactly the same way, with Google checkout automatically pinging the ticket, with QR code to your smart phone, where the ticket will wait until you arrive at the venue/ boarding gate/ reception. Simple.

In addition GoogleGo would work independently. Google could collect all the data across the travel agency sites, combine with social recommendations and collate the best, and more importantly relevant, booking options for you.

So, say so long to delving through your inbox for confirmation codes in the taxi on the way to the airport, farewell to endless queues outside the gig of your favourite artist and goodbye to eight windows open to ensure you’ve got the best deal.

Travel is something we do everyday, be it work or play and we believe the web has the ability to make things truly seamless. If you’d like to chat about this project in more detail do leave a comment below or get in touch.